SEO Essentials For Bloggers In 2019

SEO Essentials For Bloggers

Search Engine Optimisation (SEO)  is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

The free SEO tips you will read on this page will help you create a successful SEO friendly website yourself.

SEO Tip # 1: Prioritizing SEO is one of the most effective ways to make sure your site is performing its best.

The Meta Tags

“Meta tags” are easy to add HTML tags that can let the search engines know various details about your website. They used to be a lot more important to SEO. With the evolution of Google’s algorithm becoming more advanced all of the time, these tags are valued much less in Google’s analysis of relevance. However, they remain a very easy way to earn some SEO value.

If you are using WordPress, consider installing the SEO plugin. This plugin will allow you to easily change meta tags and other important attributes.

SEO Tip # 2: To maximize SEO effectiveness, the keywords should appear within the first 100-125 words of an article.

Your Post Title

The “Title” meta tag is perhaps the most important meta tag for SEO purposes. When you look at the top of your browser (above the URL box), the text you are seeing is the title tag. It is also what appears as the link on search engine results pages (SERPs). Finally, search engines understand that title tags typically explain what each page is about.

You can edit the title of your page in WordPress with Yoast. If you are not using WordPress, a title tag simply looks like this in HTML.

<head>
<title>Your title goes here</title>

</head>

Note that Google only displays the first 60 characters (including spaces) of your title. So, make your title count by strategically including keywords that are relevant to your content and which you would like to rank for. Never make these title tags look spammy.

The search engines want to provide a high-quality user experience and anything you do that decreases from that can hurt your rankings.

SEO Tip # 3: There are many free tools that you can use to perform keyword research, including Google Trends.

Post Meta Description

The meta description is the few sentences below your title on the SERPs. The most important part of the meta description is to sell the value of your web page to the people searching for your keyword.

By convincing people to click on your site, you also convince the search engines that it is relevant. However, you need high-quality content and a strong user experience once people actually visit your site. If you have a low-quality site and people hit the back button, the search engines will count that against you.

<head>
<meta name=”description” content=”Your meta description goes here.”>

</head>

Your description should be between 150 to 160 characters. Keep it to 150 characters at most to be safe. Treat these 150 characters as your “elevator pitch” to get people to want to click on your page even if it is not already ranked first in the SERPs. Also consider tastefully including keywords in the description.

These keywords, when searched for by the user, appear in bold text. People often click on results based on this bolding. So write it wisely.

SEO Tip # 4: Start article and recipe titles with keywords.For example, use “Chicken Recipes: Our 10 Favorites” instead of “Our 10 Favorite Chicken Recipes.”

Website Speed

Google rarely directly announces what factors it uses to rank websites. However, the loading speed of your site has been directly mentioned as one such factor. Try to get your page loading speed down as much as possible to increase your SEO.

If you use WordPress or another content management system, consider deleting all unnecessary plugins to help improve your speed. Also, consider using Cloudflare which you can use in conjunction with your normal web host to speed up your page.

Cloudflare mirrors and caches your site, and transmits it to your users from its various servers across the world. It offers a very robust free plan that can make a huge difference in your site speed.

In addition to being a direct ranking factor, the user experience is always king in on page SEO. If your page takes too long to load, people will hit the back button. That will send another negative message to the search engines that your site should have a lower ranking.

SEO Tip # 5: Use modifiers like best, top, favorite, and numbers. Think “10 Best”, “Top 10”, etc.

Mobile Friendliness

Search engines are increasingly requiring websites to perform well for mobile users. That means pick a responsive theme that works well and looks good on mobile devices.

Avoid difficult popup ads, especially on mobile devices. If your page fails to load correctly or quickly on the mainstream mobile devices such as the big phones and tablets, you will likely have a harder time ranking.

If you use wordpress, make sure your theme is “responsive” which means it will adapt to your users’ mobile devices when rendering the page.

SEO Tip # 6: Like titles, front-load the page slugs with your keyword (first 2-3 words).  The slug in “/best-chicken-recipes” is better than the slug in “/our-top-1o-chicken-recipes.”

Sitemaps

Sitemaps tell search engines where all of the content is on your website. Search engines are not magical, and they can often miss out on important content that you submit.
If you use WordPress, you can use the Yoast plugin to automatically update your sitemap. This is basically a directory with links to every page on your site. This allows the search engines the ability to see and crawl each piece of your content.
SEO Tip # 7: When using images, the image file names should be short and keyword rich, just like titles and URL slugs. Name the photo “easy-garlic-chicken.jpg,”  not “screenshot-of-_chicken-recipe-March2016_400x300.jpg”
Thanks for reading and stay tuned for another article in our series about SEO!