Designing out-of-home advertising platforms, menu boards, and restaurant signs are essential for giving brands their visual identity. Most of the people who encounter digital signage remember the content and the brand for a long time. Enhancing your brand identity and creating original content helps to develop a dedicated following and competitive edge.
If you are planning to design a restaurant sign or digital menu board, it is advisable to focus primarily on aspects such as overall readability, fonts and brand colors.
Through the colors, structure and other elements of design, you can ensure that your customer base will access you wherever you may be.
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Choosing WordPress Templates For Digital Signage
WordPress sites have gradually developed into common sources of content for digital signage since content can be sourced directly from the website. The simplicity of restaurant signs means that only some parts of a regular site are required for digital signage content.
Several WordPress templates and plugins are suitable for digital signs. If you are not sure about the ones that you should choose for your next project, there are a number of factors that you should keep in mind.
# 1: Content Structure
Virtually everyone has the ability to create content. However, structured content can only be created by those who have access to active template structures. You need categories, rows, and columns that are used to distribute content across numerous screens.
Rows and columns for the purpose of structuring content may be regarded as an old concept but it remains pertinent for all types of digital signage. WordPress templates that provide flexible categories, subcategories, rows, and columns are ideal for managing digital signage.
# 2. Text Hierarchy
Distinct text hierarchy is applicable to any text-intensive content. Whether it is simple digital sign content, a review article or blog, the important part of the messaged needs to be placed at the top, usually in bold. As a website template or blog, WordPress is the right choice for this.
The templates consist of heading styles that are clear and ideal for every level of information. The order is universal and straightforward with the largest category headings, second largest sub items or categories and the third largest description of items.
# 3. Images
Using images helps to create a stimulating screen effect. Make sure that the images that are used are always necessary. Putting unnecessary or irrelevant images will not be beneficial if you seek to optimize your restaurant signs.
It is preferable to use pictures of ingredients, brand logos of ingredients nutrient content infographics of food and other similar images that will attract the interest of patrons. Although a menu board may look fine without any images, including a few is a good idea especially when you cater to children and teenagers.
# 4. Avoiding Sharp Contrast
Excessive saturation may not be a pleasant feature on digital signs. Avoid content that appears to be harsh when you want to create WordPress digital signage for your restaurant. Pick subtle colors for text, backgrounds, and images.
The combination of highly saturated colors may have an adverse effect on onlookers and can end up turning people away from your establishment. Signs should have a level of sensibility in all aspects to usher people in rather than make them lose interest.
# 5. Brand Image
A menu board should effectively convey the brand value of your business. Choose the colors carefully and consider how they complement the colors of your brand. Proofread every message before publishing content. Wrong or erroneous content can easily diminish brand credibility.
Pick elements from your website and include testimonials, fonts, and updated logo designs. Choosing a WordPress template enables you to display all these elements without slowing down the video or presentation.
# 6. Organization
Most WordPress templates efficiently utilize white space and create a sense of organization. Distributing content according to hierarchy and importance is common as well. WordPress ensures that your digital signboard content does not appear cluttered. Whether it is outdoor signage for your restaurant or a menu board, you can choose a WordPress template and benefit from the uncluttered approach that it provides.
# 7. Dimensions
Brands have come and gone over the years with their needs for alternating digital portrait and landscape screens. While you may not be able to alter the dimension of the screens you buy or hire, you can determine the template dimensions. WordPress templates consist of clear dimension specifications.
Picking the right template dimension for a website can significantly change your overall display. Finding a WordPress template that fulfills your requirements will ensure that you do not have to contend with endless Photoshop or modification trials.
During the process of designing signage, visual elements need to be balanced efficiently. Avoid using a lot of videos and images without giving text content the attention it deserves. Images are great for drawing attention but you need text to retain that attention. A visual balance helps to attract customers. When you generate the right flow of content, the client’s buying decisions will be influenced.
Digital signage is an innovative era in marketing and advertising. It is the start of a new experience or many restaurant businesses that seek to reach greater heights of success and productivity. Digital signage has the potential to generate revenue faster. Digital LED screens, a WordPress site, and proper content is all worthwhile investments in the pursuit of business objectives.